Local SEO Mastery for Small Businesses

Service Description

If you run a local business, you already know: the phone doesn’t ring unless people can find you online. Local SEO Mastery for Small Businesses is your step-by-step guide to getting discovered, building trust with local customers, and turning visibility into measurable revenue — without wasting money on guesswork or expensive agencies. Created and taught by Bill Zahn, a Digital Marketing Professor at the University of Houston and founder of 713 Marketers, this course distills more than a decade of professional experience into a clear, actionable roadmap for small- and midsize-service businesses. You’ll learn the exact systems used by successful local businesses — from pest control and home services to law firms and real estate — and see how to apply those same methods to your own business. What You’ll Learn • The Local SEO Playbook: How Google ranks local businesses — and the precise levers you can pull to rise into the coveted 3-Pack. • Google Business Profile Optimization: Photos, services, categories, and weekly updates that make your listing stand out and drive calls. • Local Keyword Strategy: Identify and prioritize the real “money phrases” your customers type before they buy. • Reputation & Review System: Generate consistent 5-star reviews, handle negative ones like a pro, and use feedback to fuel growth. • Website & Landing Page Foundations: How to structure pages and metadata for maximum local relevance and conversion. Format & Access Delivered 100% online and self-paced, the course features bite-sized video lessons and implementation checklists. You’ll also get access to a private discussion space where you can ask questions and get feedback directly from Bill. Results You Can Expect By the end of the course, you’ll: • Understand how local search really works • Have an optimized Google Business Profile • Know which keywords drive your local customers No theory. No jargon. Just a proven, professor-backed system for getting found faster and growing your business. Optional In-Person Offerings For Houston-area professionals, we occasionally host in-person learning labs where participants learn how to build and optimize their profiles, websites, and review system.