Fractional CMO

This service is designed for companies that:

• Are spending $10,000+ per month on marketing

• Have an in-house marketing hire or team that needs leadership

• Are working with one or more agencies but lack clarity or accountability

• Feel like marketing activity exists—but results don’t

• Want a senior marketing leader without the cost of a full-time CMO

If you want someone to do your marketing, this is not the right fit. If you want someone to lead it, this is.

You receive senior-level marketing leadership focused on clarity, performance, and accountability.

Core Responsibilities Include:

• Marketing strategy and annual/quarterly planning

• Positioning, messaging, and offer clarity

• Channel prioritization and budget allocation

• KPI definition and performance oversight

• Agency evaluation, direction, and accountability

• Leadership and coaching for internal marketing staff

• Strategic decision support for tools, hires, and campaigns

• Ongoing refinement based on data and results

Your team or agency handles implementation. I ensure they are working on the right things—and doing them well.

To avoid confusion, this role does not include:

• Google Business Profile Refresh

• Done-for-You Local SEO

• Paid ad management or optimization

• Content creation or posting

• Website development or design

• Day-to-day task execution

This separation is intentional. Strategy only works when leadership is not buried in tactics.

1. Initial Diagnostic & Alignment We begin with a deep-dive session to understand:

• Your business goals

• Your current marketing ecosystem

• Team and agency structure

• Budget allocation and performance

• Key gaps and constraints

2. Strategic Roadmap Creation You receive a clear roadmap covering:

• Strategy and positioning

• Channel focus and priorities

• KPIs and reporting expectations

• Roles, responsibilities, and timelines

3. Ongoing Leadership & Oversight Depending on your needs, this includes:

• Weekly or bi-weekly leadership meetings

• Team coaching and guidance

• Agency performance reviews

• Campaign and initiative prioritization

• Data-driven adjustments and refinements

4. Quarterly Strategy Reviews Every quarter we reassess:

• What’s working

• What’s wasting money

• What should be scaled, fixed, or stopped

Clients typically experience:

• Clear marketing direction

• Improved performance from existing teams or agencies

• Reduction of wasted marketing spend

• Better alignment between marketing and business goals

• Faster, more confident decision-making

• Less owner involvement in day-to-day marketing chaos

• Digital Marketing Professor at the University of Houston

• Senior Marketing Advisor (hand-selected by the dean) of a Top 30 Business School

• 12+ years advising and leading marketing for SMBs and growing companies

• Deep expertise across local SEO, paid media, analytics, and AI-driven marketing

• Experience managing both in-house teams and external agencies

• Independent, objective leadership—not vendor-driven advice

• My role is to protect your time, your budget, and your growth.

Fractional CMO engagements are customized based on:

• Company size

• Team structure

• Number of agencies involved

• Meeting cadence

Typical engagements range from $2,500–$7,500 per month.

This service is limited to 5 active clients to ensure meaningful involvement and availability.