Fractional CMO

This service is designed for companies that:

• Are spending $10,000+ per month on marketing
• Have an in-house marketing hire or team that needs leadership
• Are working with one or more agencies but lack clarity or accountability
• Feel like marketing activity exists—but results don’t
• Want a senior marketing leader without the cost of a full-time CMO

If you want someone to do your marketing, this is not the right fit.
If you want someone to lead it, this is.

You receive senior-level marketing leadership focused on clarity, performance, and accountability.

Core Responsibilities Include:

• Marketing strategy and annual/quarterly planning
• Positioning, messaging, and offer clarity
• Channel prioritization and budget allocation
• KPI definition and performance oversight
• Agency evaluation, direction, and accountability
• Leadership and coaching for internal marketing staff
• Strategic decision support for tools, hires, and campaigns
• Ongoing refinement based on data and results

Your team or agency handles implementation.
I ensure they are working on the right things—and doing them well.

To avoid confusion, this role does not include:

• Google Business Profile Refresh
• Done-for-You Local SEO
• Paid ad management or optimization
• Content creation or posting
• Website development or design
• Day-to-day task execution

This separation is intentional. Strategy only works when leadership is not buried in tactics.

1. Initial Diagnostic & Alignment
We begin with a deep-dive session to understand:

• Your business goals
• Your current marketing ecosystem
• Team and agency structure
• Budget allocation and performance
• Key gaps and constraints

2. Strategic Roadmap Creation
You receive a clear roadmap covering:

• Strategy and positioning
• Channel focus and priorities
• KPIs and reporting expectations
• Roles, responsibilities, and timelines

3. Ongoing Leadership & Oversight
Depending on your needs, this includes:

• Weekly or bi-weekly leadership meetings
• Team coaching and guidance
• Agency performance reviews
• Campaign and initiative prioritization
• Data-driven adjustments and refinements

4. Quarterly Strategy Reviews
Every quarter we reassess:

• What’s working
• What’s wasting money
• What should be scaled, fixed, or stopped

Clients typically experience:

• Clear marketing direction
• Improved performance from existing teams or agencies
• Reduction of wasted marketing spend
• Better alignment between marketing and business goals
• Faster, more confident decision-making
• Less owner involvement in day-to-day marketing chaos

• Digital Marketing Professor at the University of Houston
• Senior Marketing Advisor (hand-selected by the dean) of a Top 30 Business School
• 12+ years advising and leading marketing for SMBs and growing companies
• Deep expertise across local SEO, paid media, analytics, and AI-driven marketing
• Experience managing both in-house teams and external agencies
• Independent, objective leadership—not vendor-driven advice
• My role is to protect your time, your budget, and your growth.

Fractional CMO engagements are customized based on:

• Company size
• Team structure
• Number of agencies involved
• Meeting cadence

Typical engagements range from $2,500–$7,500 per month.

This service is limited to 5 active clients to ensure meaningful involvement and availability.